Kestrel had a dated website that no longer reflected their brand. We were brought in to design and develop a new presence.
We began with in depth research into their competition and presence in the market. The next step was to refine their messaging to more clearly reflect their points of difference and value propositions as a small cap equity manager. Additional branding analysis led to refining the Kestrel logo and color palate before finally redesigning and developing their web presence.
Kestrel Investment Management, Inc.
What we did
Web development & design / Market research / Branding / Message development